In Behavioral Targeting, in addition to the socio-demographic data of the target audience, their interests and behavior are also taken into account.
What is Behavioral Targeting and how can it be used in Higher Education Institutions?
![What is Behavioral Targeting and how can it be used in Higher Education Institutions? What is Behavioral Targeting and how can it be used in Higher Education Institutions?](https://lucentumuniversitas.com/wp-content/uploads/2023/08/Behavioral-Targeting2-497x300.jpg)
In Behavioral Targeting, in addition to the socio-demographic data of the target audience, their interests and behavior are also taken into account.
With the advance of technologies and the increasing demands of stakeholders, universities have had to adapt their communication model.